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November 2005 - Posts

Yeah, but wait'll you see the Tetris movie.

posted Wednesday, November 30, 2005 8:24 PM by cesarmenendez
Roger Ebert’s been causing a bit of a stir among the online community when he said about video games: "I believe books and films are better mediums, and better uses of my time.” Chris Remo of shacknews takes a great position on this: “Ebert's Read More
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All I Want for Christmas is my Xbox 360

posted Wednesday, November 30, 2005 10:49 AM by johnporcaro
Peter Moore gave an interview to OXM UK (Official Xbox Magazine) called "Absolutely no regrets - The Peter Moore interview," last week at Zero Hour.  He offers some detail on the launch, including hints about shortages at retail.  OXM asked Read More
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USA Today: Xbox does second round of 360's

posted Tuesday, November 29, 2005 2:02 PM by johnporcaro
I noticed this story by Mike Snider, in USA TODAY: Xbox does second round of 360s.  I told you Molly was hard at work yesterday!  Those who missed out on the early Xbox 360 mania may get a second chance this week to find the new game system Read More
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Keep Checking Back for Xbox 360

posted Monday, November 28, 2005 9:47 PM by johnporcaro
Today, a couple of us spent a good deal of the day today pouring over feedback from forums and blogs.  There are a couple of particularly nasty rumors that I’d love to address.  I know Molly continues to work with the mainstream press, so you Read More
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Corporate Communications Starring Employees

posted Friday, November 25, 2005 6:31 PM by johnporcaro
Here's a cool idea!  We just published an online catalog of Xbox 360 branded merchandise.  Rather than hire some models, we feature some of the employees of Xbox.  You'll find some folks you might know, including a fellow PR team member, Read More
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Xbox 360 Marketing: Best or Worst?

posted Thursday, November 24, 2005 9:30 PM by johnporcaro
I saw that Scoble linked to my blog, hoping to help a customer leaving comments who had questions about our “Xbox 360 Marketing Campaign.” I noticed a linked blog entry from “Shaded” called “Xbox 360 marketing smokescreen,” where he asks why we didn’t Read More
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Xbox 360: The Sky is Not Falling (except for you, and you over there...)

posted Wednesday, November 23, 2005 11:04 PM by johnporcaro
A full day into the official launch of the Xbox 360, we have our share of work cut out for us. With any new hardware launch (or software launch, for that matter), you find problems that might not have been clear during the design. I’ve been working with Read More
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The Xbox 360 Festivities Continue

posted Tuesday, November 22, 2005 3:44 PM by johnporcaro
Now that the Xbox 360 can be found in the wild, it's time for employees to celebrate its launch.  It's been a loooong year for everyone involved in the launch, and it promises to be hectic for some time to come, especially for those involved in the Read More
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Midnight Madness

posted Tuesday, November 22, 2005 3:21 AM by johnporcaro
Flew back just in time to attend the Midnight Madness event in Bellevue.  The lines were crazy!  And for Seattle, it was cooooold.  There were a handful of folks from the marketing and PR team from Redmond.  The mood was festive, even Read More
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Xbox Community Members Meets with J, Peter

posted Monday, November 21, 2005 4:59 PM by johnporcaro
Peter and J were crazy-busy with the launch of the Xbox 360.  They kicked off Zero Hour, then did back-to-back interviews with the press backstage in the "green room."  J and Peter both wanted to make sure they got time with members of the community, Read More
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30 Hours of Xbox 360 Gameplay

posted Monday, November 21, 2005 4:11 PM by johnporcaro
As thousands of gamers made their way into the hangar, they were greeted with 400,000 square feet of Xbox 360 systems and high-def Samsung displays.  Everything was bathed in green light, giving the building an unearthly feel.  Throughout the Read More
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Xbox 360 Arrival Spawns Midnight Madness Frenzy

posted Monday, November 21, 2005 9:00 AM by johnporcaro
More than 4,500 retailers will open at 12:01 a.m. to sell the next-generation video game console. Read More
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Zero Hour Begins

posted Sunday, November 20, 2005 11:27 PM by johnporcaro
Got into Palmdale around 3PM.  Coming over the hill into Antelope Valley, I saw the hangar in the distance.  As I got closer, I was struck at the immensity of the place.  We told everyone there would be "military grade" security at Read More
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Robbie Bach, Power Player

posted Saturday, November 19, 2005 9:25 PM by johnporcaro
I picked up my copy of BusinessWeek from my mailbox today, and saw this profile on Xboss Robbie Bach, in an article called "Robbie Bach is Ready to Rumble."    The article quotes Pete Higgins, former head of Microsoft's "Interactive Media Read More
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The Xbox 360 "Power Brick"

posted Friday, November 18, 2005 5:46 PM by johnporcaro
Time to come clean, I guess.  There have been rumors flying around about the Xbox 360 "brick."  Some have thought that it was only that big on the dev kits.  Nope.  It's that big.  The Microsoft PR team, in an official Q&A Read More
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Peter Moore On Xbox 360 Shortages

posted Friday, November 18, 2005 8:54 AM by johnporcaro
In a surprisingly open interview with Seattle PI reporter (and blogger) Todd Bishop (Questions Surround Xbox 360 Shortage), Peter Moore addressed ongoing rumors that the shortage of Xbox 360 consoles was planned to create media hype.  Gotta give him Read More
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Under Construction: Xbox 360 Zero Hour

posted Wednesday, November 16, 2005 6:45 PM by johnporcaro
Some of you saw this already (on sites like xbox365.com, teamxbox.com, or TriXie's blog).  We got some pictures of the preparations for Sunday's big show.  For those of you going, you'll be intimately aware of the room after spending 30 straight Read More
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Ballmer Likes Xbox 360's Chances in Japan

posted Wednesday, November 16, 2005 6:05 PM by johnporcaro
From Next-Gen.biz: Ballmer Boosting Xbox 360: "Speaking in Tokyo earlier today, he said, "We have very strong momentum, particularly in the northern parts of Europe, United States and Australia. I know for sure, 100 percent, we will do much better Read More
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What's New with Xbox Live

posted Tuesday, November 15, 2005 9:21 AM by johnporcaro
We just released information about what's going to be available on Xbox Live when Xbox 360 ships next week.  There are going to be at least 400 pieces of downloadable Xbox Live Marketplace content—including free demos for games like FIFA Soccer 06, Read More
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Microsoft Unveils Xbox Live Marketplace Content Available at Launch of Xbox 360

posted Tuesday, November 15, 2005 6:00 AM by johnporcaro
Exciting day one line-up provides gamers with more than 400 pieces of exclusive content on November 22 Read More
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Xbox 360 Launch Linup Announced

posted Monday, November 14, 2005 6:14 AM by johnporcaro
We finally posted the launch lineup press release!  Read all about it on Xbox.com!  Several weeks ago, Peter Moore promised 15-20 titles on Day One.  The official list comes in at 18, with more to come in the following weeks.  Read More
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Microsoft Announces Xbox 360 Day One Launch Lineup — Strongest Launch in the History of Video Game Consoles

posted Monday, November 14, 2005 6:00 AM by johnporcaro
On Nov. 22, 18 games and 13 accessories will be available for Xbox 360 system Read More
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Xbox 360 Backwards Compatibility

posted Friday, November 11, 2005 6:54 PM by johnporcaro
...finally!  We've been waiting for word from the team certifying the original Xbox 360 titles.  They finally handed over the list, we got an interview with Todd Holmdahl, and Xbox.com posted them both!  But wait, that's not all!  Read More
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Xbox 360 Backward Compatibility Posted on Xbox.com

posted Friday, November 11, 2005 5:30 PM by johnporcaro
Xbox.com sat down with Todd Holmdahl to find out exactly what plans Microsoft® has regarding this important issue. Read More
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Hex168 Contest Winners

posted Thursday, November 10, 2005 9:54 PM by johnporcaro
The Hex168 contest winners were announced today.  Of all the videos, I think The Rapture of Hex is my favorite.  Of course, Corporate Commuters is good too.  And Backwards Compatible is quite clever.  Gotta try that one with my kids. Read More
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Getting Ready for Zero Hour

posted Thursday, November 10, 2005 5:56 PM by johnporcaro
Lots of activity today, including the logistics of coordinating online entries, getting ready to send out packets to those who get tickets, etc.  Tomorrow we begin finding out who the winners of the 3,000 tickets are.  Cesar had a box full Read More
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Fusing Magic and Mayhem Made Possible in Kameo Fan Site Kit

posted Thursday, November 10, 2005 9:00 AM by johnporcaro
Microsoft Game Studios and Rare today announced that the Fan Site Kit (FSK) for this epic Xbox 360-exclusive, is now available. Read More
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Xbox CFO Bryan Lee Speaks at Harris-Nesbit Media & Entertainment Conference

posted Wednesday, November 09, 2005 6:20 PM by johnporcaro
Some of you like to hear about the slickest moves for Halo 2.  Others like hearing about the latest developments with XNA.  Others (you know who you are...) love to hear all about the numbers: finances, research, business results.  Read More
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Burning Man Meets E3

posted Wednesday, November 09, 2005 6:19 PM by johnporcaro
I've been running around most of the day, helping coordinate some of the details of the invitation to the Xbox 360 Zero Hour event.  Because we wanted to share as much as we could, we scrambled to get Chris Di Cesar, Director of Marketing, to do Read More
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Official Kameo Product Podcast

posted Wednesday, November 09, 2005 9:00 AM by johnporcaro
Interesting use of podcasting for product marketing.  We'll see how it flies...  The Story Behind Kameo: Elements of Power Revealed in Eight-Chapter Podcast The story behind Kameo: Elements of Power™, a mystical action-adventure Read More
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The Story Behind Kameo: Elements of Power Revealed in Eight-Chapter Podcast

posted Wednesday, November 09, 2005 9:00 AM by johnporcaro
The story behind Kameo: Elements of Power™, a mystical action-adventure game, available this holiday exclusively on Xbox 360, is revealed in an eight-part series of audio podcasts on www.kameo.com. Read More
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Xbox 360 Games, Accessories, and Xbox Live Retail Offerings Hitting Store Shelves

posted Tuesday, November 08, 2005 1:00 PM by johnporcaro
Anticipation Heightens for the November 22 Console Launch Read More
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Maxmedia to Produce Feature Animation Adaptation of Xbox 360 Video Game, “Kameo: Elements of Power”

posted Tuesday, November 08, 2005 6:00 AM by johnporcaro
Sunmin Park to adapt and direct “Kameo: Elements of Power” for the silver screen. Read More
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Gamers From Around the World to Converge at Massive Xbox 360 Launch Event in Mojave Desert

posted Monday, November 07, 2005 3:30 PM by johnporcaro
3,000 Lucky Gamers Invited to “Xbox 360: Zero Hour” Launch Event; Best Buy Offers Gamers Chance to Buy Xbox 360 Onsite Read More
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Join Us in the Mojave Desert

posted Monday, November 07, 2005 3:30 PM by johnporcaro
Join us in the Mojave Desert! Read More
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Fox Licensing & Merchandising Enters Into Unprecedented Licensing Relationship with Microsoft

posted Thursday, November 03, 2005 8:30 AM by johnporcaro
FOX L&M Named Licensing Agent For Certain Xbox 360 Games From Microsoft Game Studios Including “Perfect Dark Zero” and “Kameo: Elements of Power” Read More
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TriXie Interviews Xbox 360 Mechanical Engineer

posted Wednesday, November 02, 2005 12:02 PM by johnporcaro
Not to be outdone by Major Nelson's Kotaku interview, Xbox Live's TriXie posts a link on her blog to an interview she did for Xbox.com, featuring Xbox 360 Lead Mechanical Engineer Jeff Reents. Read More
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Major Nelson Interview on Kotaku

posted Tuesday, November 01, 2005 5:13 PM by johnporcaro
Xbox Live's Larry Hryb (aka Major Nelson) answered a few questions for Kotaku last week, and the interview was published today. Read More
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